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Stephen ODriscoll
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 I have twenty-five years of experience in developing marketing plans and managing integrated campaigns in all media channels (print, direct mail, email, web site development, email, TV, radio and community events).
I am a frequent speaker on how to grow businesses with limited resources.
Education
LaSalle University | B.S. Finance with Marketing minor
Languages (in addition to English): I am still learning English!
Additional Training
Professional Development Courses:
“How To Develop A Job Related Training Program”
“Training The Trainer”
“How To Improve Individual Management Performance”
“Supervisory Assessment Center”
“Sales Assessment Center”
“Improving Management Results”
“Closing the Sale”
Experience
Paid Position
Marketing Consultant August 2006 to Present
Steve ODriscoll, Marketing Specialist, Jeffersonville, PA
I have mentored more than twenty new start up companies and forty new franchise owners in the last two years.
Position
Vice President & Sr. Business Strategist December 2003 to July 2006
Quattro Direct LLC, Berwyn
Extra-Curricular/Volunteer Activities
I am a Board volunteer for Laurel House, a non-profit organization that provides counseling, shelter and transitional support to women and children who have been victims of domestic abuse.
I have recently completed writing a fictional novel that I am currently marketing for publication.
Work Related Strengths
Successfully developed relationships as with numerous firms in Insurance products, Pharmaceuticals, Financial products, Consumer products and services engaged in direct to consumer marketing efforts including Travelers Insurance, Colonial Penn Insurance Company, Lehigh Valley Hospital, Merck, Bristol Myers Squib, Johnson & Johnson, Sallie Mae Inc., Student Trust, Pennsylvania Higher Education Assistance Agency (PHEAA), CitiBank, Indy Mac, Fleet Bank, Fleet Credit Card Services, E*TRADE Financial, Delaware Investment Group, The Kennedy Automotive Group, Wilke Buick, TV Guide and the Philadelphia Eagles.
Rewards, Recognition, or Accolades
My work has been recognized with over one hundred industry awards including:
Addy Awards - best print ads
Ben Franklin Awards - best email campaign; best technology campaign; best multi-media campaign; best Internet campaign
Communicator Awards - best car animation; best fundraising campaign
Emmys - best public service announcements
Flame Award - best automotive campaign
International Televison Award - best writing; best use of music; best animation
National Education Association - Pioneer award; best of show
Summit Awards - best self-promotion campaign
Telly Awards - best use of music; best use of graphics
Organization Affiliations
American Marketing Association member
Direct Marketing Association member
Philadelphia Direct Marketing Association Board Chair and past president
National Academy of Television Arts & Sciences, Mid-Atlantic past president
Laurel House(non-profit; assists domestic violence victims)Board Member
Healthcare Marketing Communications Council member
Auto Dealers Association member
Professional Accomplishments
Professional Speaking Engagements:
Lehighton Chamber of Commerce - September, 2004 The New World of Integrated Marketing Campaigns
Marketing Students - Temple University - September, 2004 The New World of Integrated Marketing Campaigns
Marketing Graduate Students - Saint Joseph University - October, 2004 Measuring Marketing Return on Investment
Philadelphia Direct Marketing Association - January, 2005 - Change or Die in 2005
ConsolidateYourLoans.com - April, 2005 - audio and web conference for graduating college seniors-What you need to consider in consolidating your Student Loans
International Special Events Society - April, 2005 - Citizens Bank Park, Philadelphia - The Marketing WIIFM Factor (What's In It For Me)
University of Delaware - May, 2005 - Newark Delaware - What you need to consider in consolidating your Student Loans
ConsolidateYourLoans.com- June, 2005 audio and web conference for graduating college seniors - What you need to consider in consolidating your Student Loans
Jam Expo - June, 2005 - Baltimore Maryland Convention Center - What Marketing Developments Have Had the Most Impact on 2005
Jam Expo - June, 2005 - Charlotte North Carolina Convention Center - What Marketing Developments Have Had the Most Impact on 2005
Warren County, NJ Chamber of Commerce – September 28 – 45 Marketing Ideas in 45 Minutes
Marketing Students - Temple University – September 29, 2005 – 45 Marketing Ideas in 45 Minutes
Encounter Collaborative - October 19, 2005 - audio and Web Seminar – 45 Marketing Ideas in 45 Minutes
PennJerdel American Bankers Association – February 7, 2006 – 45 Marketing Ideas in Financial Services in 45 Minutes
Purchasing Manager Association Professionals - November 9, 2006
How to select an agency and manage outside creative resources
Temple University Marketing 241 Students - November 21
30 Marketing Ideas in 30 Minutes
Personality Strengths
I believe strongly in the importance of business ethics and developing business relationships based on honesty and integrity. Your reputation in the business community will follow you throughout your career.
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Stephen ODriscoll |
SALES AND MARKETING: Marketing Strategy |
| 6 Months | 12 Hours | $2100.00 |
Marketing Strategy, Branding, Public Relations
Marketing Strategy begins by identifying your target audience and developing a detailed profile of your ideal customer prospect. Branding involves developing and projecting a company or product image. An ongoing Public Relations campaign demands the regular creation of interesting stories with broad trade or public interest for distribution via press contacts and newsletters.
Mentor Program Details |
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($2,700 for in-person mentoring, travel not included.) Find balance, gain clarity and perspective, and experience more satisfaction and enjoyment in your personal and professional life.
This program includes:
- 6 months of mentoring
- 2 hours telephone mentoring per month for $350/month (or in-person mentoring for $450 per month) with unlimited email support. (Travel expenses are not included in the program cost.)
- DiSC Indra Assessment
- Access to new networks
- Access to Ingage's mentoring resource library, articles, & discussions
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Stephen ODriscoll |
LEADERSHIP DEVELOPMENT: Decision Making |
| 12 Months | 24 Hours | $4200.00 |
I can help you set three to six month goals so you have a clear sense of direction.
Develop a good decision making process by taking the time (when possible) to identify all of the possible options, weigh the pluses and minuses for each option, make informed choices, and confidently move forward without second guessing yourself.
Learn to approach a problem that you encounter in your business with your head, not your heart. We will calmly discuss the issue in confidence and meet it head on so it doesn't become a larger problem.
Mentor Program Details |
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($5,400 for in-person mentoring, travel not included.) Learn what it takes and what you need to be an effective executive.
This program includes:
- 12 months of mentoring
- 2 hours telephone mentoring per month at $350/month (or in-person mentoring for $450/month) with unlimited email support. (Travel expenses are not included in the program cost.)
- DiSC Indra Assessment
- Access to new networks
- Access to Ingage's mentoring resource library, articles, and discussion board
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Stephen ODriscoll |
ENTREPRENEURIAL SKILLS: Writing a Business Plan |
| 3 Months | 9 Hours | $1575.00 |
If you are starting a new business or require new funding for expansion, most potential investors, bankers or partners will ask to see your business plan. A good business plan presents your company objectives, market definition, competition, required resources (personnel, equipment, capital, etc) and projected revenues and expenses.
Even if you are not seeking investors, bankers or partners for your business and thus do not require a full-blown formal business plan, businesses that develop a well defined marketing plan tend to be more successful. Ideally a marketing plan should be a twelve to fifteen month guide of all of your marketing action items including a detailed schedule and budget.
My experience includes writing and presenting twenty-five business plans and one hundred and fifty marketing plans.
Mentor Program Details |
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($2,025 for in-person mentoring, travel not included) Set better goals, make better decisions, have someone to collaborate with, and become a better manager, executive or businessperson.
This program includes:
- 3 months of mentoring
- 3 hours telephone mentoring per month for $525/month (or in-person mentoring for $675/month) with unlimited email support. (Travel expenses are not included in the program cost.)
- DiSC Indra Assessment
- Access to new networks
- Access to Ingage's mentoring resource library, articles, and discussion board
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Stephen ODriscoll |
A MENTORING PROGRAM - A TRIAL OFFER: Get to know your mentor; define your goals; address a short-term goal |
| 1 Month | 3 Hours | $525.00 |
Description to come...
Mentor Program Details |
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($675 for in-person mentoring, travel not included.) To experience the benefits of formal mentoring first hand.
This program includes:
- 1 month of mentoring
- 3 hours telephone mentoring for $525 (or in-person mentoring for $675) with unlimited email support. (Travel expenses are not included in the program cost.)
- Access to new networks, through the mentoring relationship, other INGAGE mentors, and other INGAGE protégés
- Access to Ingage's mentoring resource library, articles, and discussion board
Please call or email for more information.
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Hispanics: The Hottest Target Market |
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| Stephen ODriscoll | 02.26.2007 | Any/All Industries | Marketing Strategy |
| The Hispanic market is quickly emerging as the most significant new opportunity today for the more astute direct marketer.
Register to read the article » |
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