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Lisa Burgin
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 As an Ingage mentor, I am excited that I can make a difference in the professional lives of people in Hawaii to help them grow, learn and achieve their goals. When it comes to marketing, I plan to share my passion for believing in the power of the customer experience to define and shape, not only brands, but entire organizations. Companies that are truly "customer-centric" believe that branding starts with understanding the value your company brings to the customer and using that to define the organization, and thus, drive its operations, marketing, staffing, mission and values. Instilling these beliefs in the organization requires courage, passion, leadership, teamwork, vision and the desire to make a difference.
Education
University of Southern California | BA Journalism
Experience
Paid Position
Senior Vice President, Brand, Advertising 4 years
Bank of Hawaii, Honolulu
Developed comprehensive brand and image strategy for Bank of Hawaii that reversed negative brand perception with the “Tell Mike” campaign featuring CEO Mike O’Neill that initially generated over 4,000 customer comments and won the American Marketing Association Hawaii Campaign of the Year.
Paid Position
Vice President, Division Marketing Manager 1.5 years
Bank of America, Los Angeles
Developed and managed regional/national marketing programs and strategic assessments for Bank of America’s top region, which led the company in checking, credit card, mortgage and online banking sales.
Paid Position
Vice President, Advertising and Brand Management 3 years
First Union, Charlotte
Extra-Curricular/Volunteer Activities
Extra-Curricular Activities: swimming and working out
Work Related Strengths
Creative and strategic thinker, excellent presentation skills, dynamic, articulate, effective working with and leading teams to drive organizational change.
Rewards, Recognition, or Accolades
American Marketing Association Hawaii Chapter Campaign of the Year 2001 "Tell Mike" Bank of Hawaii.
Research and Publications
Articles about Bank of Hawaii's "Tell Mike" campaign were published in the Honolulu Advertiser, Mid-week, Pacific Business News, Hawaii Business, and various bank industry publications.
Organization Affiliations
Member, Honolulu Board of Realtors
American Marketing Association
Hawaii Advertising Federation
International Association of Business Communicators
Professional Accomplishments
* Developed comprehensive brand and image strategy for Bank of Hawaii that reversed negative brand perception with the “Tell Mike” campaign featuring CEO Mike O’Neill that initially generated over 4,000 customer comments and won the American Marketing Association Hawaii Campaign of the Year.
* Developed popular “That’s My Bank” ad campaign for Bank of Hawaii.
* Created research-based brand positioning for Bank of Hawaii focused on accountability that achieved 43% decrease in customer complaints about non-responsiveness with customer guarantee program.
* Developed and managed regional/national marketing programs and strategic assessments for Bank of America’s top region, which led the company in checking, credit card, mortgage and online banking sales.
* Used Six Sigma process to capitalize on key market and competitive opportunities to drive sales and improve non-customer consideration and other brand metrics.
* Developed mass market, Asian and Hispanic integrated marketing campaigns via mass media, Major League Baseball and Soccer sports sponsorships, community sponsorships, grass-roots events and public relations.
* Managed multi-million-dollar marketing budgets for shareholder value while increasing quality of services: Achieved 30% reduction in vendor costs; managed corporate relocation for marketing division and established new marketing fulfillment system resulting in cost savings of $300,000.
* Speaker/presenter: University of Hawaii MBA marketing class, Hawaii Chapter International Assn. of Business Communicators
Personality Strengths
Personable, assertive, good listener, humorous
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($2,700 for in-person mentoring, travel not included.) Find balance, gain clarity and perspective, and experience more satisfaction and enjoyment in your personal and professional life.
This program includes:
- 6 months of mentoring
- 2 hours telephone mentoring per month for $350/month (or in-person mentoring for $450 per month) with unlimited email support. (Travel expenses are not included in the program cost.)
- DiSC Indra Assessment
- Access to new networks
- Access to Ingage's mentoring resource library, articles, & discussions
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($5,400 for in-person mentoring, travel not included.) Learn what it takes and what you need to be an effective executive.
This program includes:
- 12 months of mentoring
- 2 hours telephone mentoring per month at $350/month (or in-person mentoring for $450/month) with unlimited email support. (Travel expenses are not included in the program cost.)
- DiSC Indra Assessment
- Access to new networks
- Access to Ingage's mentoring resource library, articles, and discussion board
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($5,400 for in-person mentoring, travel not included.) Learn what it takes and what you need to be an effective executive.
This program includes:
- 12 months of mentoring
- 2 hours telephone mentoring per month at $350/month (or in-person mentoring for $450/month) with unlimited email support. (Travel expenses are not included in the program cost.)
- DiSC Indra Assessment
- Access to new networks
- Access to Ingage's mentoring resource library, articles, and discussion board
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($2,025 for in-person mentoring, travel not included) Set better goals, make better decisions, have someone to collaborate with, and become a better manager, executive or businessperson.
This program includes:
- 3 months of mentoring
- 3 hours telephone mentoring per month for $525/month (or in-person mentoring for $675/month) with unlimited email support. (Travel expenses are not included in the program cost.)
- DiSC Indra Assessment
- Access to new networks
- Access to Ingage's mentoring resource library, articles, and discussion board
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Lisa Burgin |
A MENTORING PROGRAM - A TRIAL OFFER: Get to know your mentor; define your goals; address a short-term goal |
| 1 Month | 3 Hours | $525.00 |
Description to come...
Mentor Program Details |
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($675 for in-person mentoring, travel not included.) To experience the benefits of formal mentoring first hand.
This program includes:
- 1 month of mentoring
- 3 hours telephone mentoring for $525 (or in-person mentoring for $675) with unlimited email support. (Travel expenses are not included in the program cost.)
- Access to new networks, through the mentoring relationship, other INGAGE mentors, and other INGAGE protégés
- Access to Ingage's mentoring resource library, articles, and discussion board
Please call or email for more information.
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